There are many different ways to market your online business. It’s important to stay on top of trends and get people connected to your company and engaging with your content.

In a regular store, you would have foot traffic, meaning people walk past and can engage with your products, services, and content in person. Online, however, it can be a little bit more challenging to market yourself and build a presence.

Of course, there are many benefits to creating an online business.

One of the most apparent advantages is you can reach out and connect with anyone in the world. You can work from anywhere, which can potentially save you money and mean you make a profit slightly faster than you would if you had to pay rent or set up a physical store.

Take a look at our short guide to explore ways you could potentially build and market your online business to ensure you have a great online presence and start boosting your sales.

Top tips for marketing your online business:

1. Create a website. One of the most powerful ways to engage with people all over the world is to build a website for your company.

• You can either build the site yourself or hire a professional to do it for you. You need to make sure you have an online space where people can read about the work you do and can work out what your business does.

• Your website doesn’t necessarily have to be complex. In fact, the simpler the better.

• It can act as your main focal point for potential customers and clients, and allows them to see what you are doing. They can scroll through at their leisure and contact you when they are interested to find out more.

• Make sure your language is accessible and it is very clear what your business offers.

2. Find online groups and forums to promote your business. The biggest challenge with online businesses is people don’t know you exist unless you promote yourself.

• Find business forums or groups on social media that allow you to advertise your business.

• Trawl social media and see if there is a space to advertise your online business. Make sure you are posting in multiple places and appealing to a wide demographic.

3. Create content. One of the best ways to push your business and get your name out there is to allow people to see your face.

• Create content for social media and show people that there is a person behind the business brand and image.

• You can inject some of your personality into these and show people what you are trying to do. Be bold and passionate. After all, you are doing your best to push your business to be the best it can be.

4. Ask friends to promote you on their websites or social media profiles. If you have a friend with a successful website or social media profile, ask them to encourage traffic to your website and business.

• Work with the contacts you’ve got to make it easy for people to find you online and remember you.

Growing an online business takes time, but it’s worth the effort. Make sure you are getting your name out there regularly, and consistently ensure you have a professional presence online.