If you had been to this site previously, you would have realised WillTan.com has a new facelift … yes, it has just been revamped (again). Well, it might not be a drastic change visually; in fact, I thought that the previous design (see below) was kind of more visually “appealing” :

But the problem I’ve had with the above/old design is that it is not really designed to be “conversion focused”, other than the rather cool 2-step Subscribe NOW! optin form prominently displayed at the top header section, it has a dismal conversion/subscription rate.

Hence, for the new revamped design, I’d focus more on displaying and showcasing more of my services and products instead. Frankly, I’m not exactly done with the design of the frontpage yet. But I’m very pleased with the speed of my web revamp this time round – 4 days!

Yes, 4 days! I had originally given myself a (tight) timeline of 2-week. But I’d managed to push WillTan.com from staging to live in just 4 days … with the help and great versatility of …. drum roll …. Elementor Pro.

I’ve just started to use Elementor Pro 2-month back (on another of my personal project) and I must say it is a fantastic page builder plugin that is now to me – indispensable!

Now, I’ve tried several page builders like Thrive Architect, Divi, WP Bakery, Visual Composer … but I’d give the crown to Elementor. If you perform a thorough research online, you’d also realised that Elementor is the leader in the drag-n-drop visual editor for WordPress with the most elements/widgets, very good reputation and a huge followings.

However, the purpose of this post is not to boast how good Elementor Pro is. But to share with you that I’ve stumbled upon the “true power” of it! The true power is … more drum roll … :

Yes, the real muscle of Elementor Pro, is in its My Templates!

In subsequent posts, I’ll go through how I use Elementor Pro to systematically revamp WillTan.com (or technically speaking, any website) in a structured manner. And why designing the layout from scratch gives us the flexibility and scalability of the page design as compared to the “rigid” layouts as in using a full theme. Stay tuned!