This morning, I received an email addressed to me from my “future self” …

Well, it’s actually one of the series of emails I’ve received from a masterclass which I’ve subscribed to.

But what caught my attention is the approach and email structure – it’s more of a line-paragraph layout, appropriate bold texts, very easy to read and … using the future-you as the “Sender”.

Essence of the texts are that the future you are so glad to have attended the masterclass (the “product” the email is trying to sell to you), all the dreams come true … provided you (or me; the reader) take action is joining (or buying) the masterclass (product).

I must said this approach of newsletter creation is rather effective! For sure this will be one of the golden techniques I’ll be including in my email marketing vault.