Marketing & Advertising Infographic 2014

Check out this Marketing and Advertising Infographic 2014 :

• Comments and testimonials get an 89% rating for attracting customers.
• Customers come from many online sources. LinkedIn is credited with delivering 43% of customers while Facebook is credited with 52%.
• Business to Business (B2B) companies that blog have 67% more leads than companies that don’t.
• The use of the Internet has grown as an advertising medium from 5.6% in 2005 to 20.6% in 2013.
• Internet advertising is the second largest ad medium, passing newspapers by 12%.
• United States is home to 41 of the 100 largest global marketers. Europe trails with 36 of the largest global marketers.
• Ad spending is expected to grow 10% per year through 2016.
• Data in a visual format is processed 60,000 times more by people as compared to text.
• Instagram is showing the increasing in visual content over text. A member of the Facebook family, Instagram has gained in excess of 150 million users.
• Approximately 33% of consumers use social networks to discover new products, brands or services.
• Approximately 60% of LinkedIn users click on at least one ad on the site.
• All as in 100% of business decision-makers use the social media for work purposes.
• Approximately 79% of marketers have integrated social media in to regular marketing endeavors. According to the Social Media Examiner Industry Report.
• Online advertising is changing as more attention is paid to branding than to individual ads.
• Nearly 77%of Web display ads are never seen.
• Display ads account for less than 1% of upstream traffic to department store sites.
• The U.S. accounts for almost 25% of global online display impressions.
• Video Ads account for 3% of the time spent viewing video ads online.
• Because of various financial crisis around the world, GroupM has revised its worldwide advertising spending forecast, sending it downward to 4.6% from the 5.1% prediction made earlier in the year.