The Ultimate List of Keyword Research Tools

Keyword research is an essential part of any effective SEO strategy. It allows you to understand what words and phrases people are searching for in relation to your business, product, or service.

This helps you to target the most relevant keywords that will bring the most qualified visitors and leads to your site.

Through keyword research, you can identify what terms are being used by your target audience and then create content that meets their needs and wants.

Additionally, keyword research can help you identify new opportunities for growth and expansion, as well as uncovering potential competitors in the market who may be using similar keywords or phrases.

By understanding the search landscape, businesses can improve their chances of appearing at the top of search engine results pages (SERPs) for certain queries.

The Ultimate List of Keyword Research Tools
Keyword Research Tools

Here’s the ultimate (but non-exhaustive) list of keyword research tools that I’ve compiled :

Last Updated : 2 Jan 2023

Google Keyword Planners

URL : https://ads.google.com/intl/en_sg/home/tools/keyword-planner/
Price : Free
Remarks : The keyword competitiveness is more towards advertising as compared to SERP (search engine ranking position).

Google Search Console * Will’s πŸ‘ *

URL : https://developers.google.com/search
Price : Free
Remarks : Formerly Google Webmasters; provide analytics to improve SEO of your website making it more discoverable to Google Search.

Google Trends

URL : https://trends.google.com/
Price : Free
Remarks : Another free tool by Google; provide global and localised search trends.


URL : https://www.semrush.com/
Price : From $119.95pm
Remarks : Tier-1 premium keyword tool; super powerful but super expensive.


URL : https://ahrefs.com/
Price : From $99pm; Enterprise is $999pm!
Remarks : Tier-1 premium keyword tool; super powerful but super expensive.

Ahrefs – Free Keyword Generator

URL : https://ahrefs.com/keyword-generator
Price : Free
Remarks : A free keyword generator from Ahrefs allowing you to discover keyword ideas.

Keyword Everywhere

URL : https://keywordseverywhere.com/
Price : Freemium; From $10 for 100k credits
Remarks : Include free browser addon.

Keyword Shitter

URL : https://keywordseverywhere.com/keyword-shitter.html
Price : Free
Remarks : By Keyword Everywhere


URL : https://neilpatel.com/ubersuggest/
Price : From $29pm (Individual plan)
Remarks : Include life-time pricing at $990 (Enterprise plan).

Answer The Public * Will’s πŸ‘ *

URL : https://answerthepublic.com/
Price : Free; $99pm
Remarks : Provide search insights on what people are asking about.


URL : https://keywordtool.io/
Price : Free; $89pm (Pro Basic)
Remarks : Finding keywords using Google (and more) auto-complete

Moz (Pro)

URL : https://moz.com/products/pro
Price : $179pm
Remarks : 1-month free trial

Moz (Free SEO Tools)

URL : https://moz.com/competitive-research etc.
Price : Free
Remarks : Free SEO tools – Competitive Research, Link Explorer, Keyword Explorer, Domain Analysis, MozBar etc.

LongTailPro * Will’s πŸ‘ *

URL : https://longtailpro.com/
Price : From $37pm (Starter plan)
Remarks : Identify hundreds of long-tail keyword opportunities in minutes; currently have a Lifetime deal at AppSumo.


URL : https://soovle.com/
Price : Free
Remarks : Free long tail keywords from various search engines (auto-complete).

KWFinder by Mangools

URL : https://kwfinder.com/
Price : Free; $29.90pm (Mangools Basic plan)
Remarks : Finding long tail keywords with low SEO difficulty level.


URL : https://www.spyfu.com/
Price : $39pm (Basic plan)
Remarks : An SEO marketing suite with PPC analyzer, competitive analysis and backlink outreach.


URL : https://www.wordstream.com/keywords
Price : Free
Remarks : Free keyword tool by WordStream gearing towards Google Ads campaigns.


URL : https://searchvolume.io/
Price : Free; $5pm (Pro plan)
Remarks : Free includes 800 searches per day.


URL : https://www.apptweak.com/
Price : From $69pm (Starter plan)
Remarks : Include a free keyword suggest tool – https://www.apptweak.com/en/free-aso-tools/keyword-auto-suggestions


URL : https://kparser.com/
Price : From $19pm (Starter plan)
Remarks : Keyword suggestion tool for SEO and PPC.


URL : https://www.hypersuggest.com/
Price : From $29pm (Mega plan)
Remarks : Focusing on longtail keywords.


URL : https://buzzsumo.com/
Price : Free; $99pm (Pro plan)
Remarks : Using content insights to generate keyword ideas.

Keyword Snatcher

URL : https://keywordsnatcher.com/
Price : $47 one-time
Remarks : Desktop software for finding niche keywords.


URL : https://serpstat.com/
Price : From $69pm (Lite plan)
Remarks : Marketed as all-in-one SEO platform.

SE Ranking

URL : https://seranking.com/
Price : From $31.20pm (Essential plan)
Remarks : Marketed as all-in-one SEO software.


URL : https://www.highervisibility.com/seo/tools/keyworddit/
Price : Free
Remarks : Get long-tail and seed keywords directly from subreddits.

Bulk Keyword Generator

URL : https://www.highervisibility.com/seo/tools/bulk-keyword-generator/
Price : Free
Remarks : Another free keyword tool by highervisibility (see Keyworddit).


URL : https://secockpit.com/
Price : From $39pm (Personal plan)
Remarks : For SEO and Google Ads.

Microsoft Keyword Planner

URL : https://about.ads.microsoft.com/en-us/solutions/tools/keyword-planner
Price : Free
Remarks : Keyword planner tool from Microsoft


URL : https://www.demandjump.com/
Price : Free; $499 (Premium plan)
Remarks : Marketing strategy platform showing you the exact content to create to increase first page rankings


URL : https://www.ranktracker.com/
Price : From $18pm (Starter plan)
Remarks : Marketed as all-in-one SEO platform.


URL : https://majestic.com/
Price : From $49.99pm
Remarks : Providing backlink data.

Keyword Tool Dominator

URL : https://www.keywordtooldominator.com/
Price : $39 one-time (Keyword Tool Suite)
Remarks : Include 9 keyword tools.


URL : https://sellics.com/
Price : From $250pm (Starter plan)
Remarks : For Amazon products research; crazily expensive though.

Keyword Sheeter

URL : https://keywordsheeter.com/
Price : Freemium; From $9pm (Basic plan)
Remarks : Easy way to churn out long list of auto-complete long tail keywords.


URL : https://www.wordtracker.com/
Price : From $27pm (Bronze plan)
Remarks : A rather long-standing (grand-daddy) keyword tool.


URL : https://questiondb.io/
Price : Free; From $15pm (Pro plan)
Remarks : Discover keywords from audience’s questions.


URL : https://surferseo.com/
Price : From $59pm (Basic plan)
Remarks : Include a free browser addon/extension.


URL : https://www.jaaxy.com/
Price : Free for 30 searches
Remarks : Marketed as for affiliate marketing.


URL : https://www.instakeywords.com/
Price : $67 one-time
Remarks : Desktop software including AI writer.

Keyword Revealer

URL : https://www.keywordrevealer.com/
Price : $75 (1-year)
Remarks : Now have a 1-year deal.

Keyword Hero

URL : https://keyword-hero.com/
Price : Free; $9pm (Big Hero plan)
Remarks : Unfortunately, at this time of writing, its Lifetime deal is no longer available.

SEO Power Suite

URL : https://www.link-assistant.com/
Price : Free; $299 annually (Professional plan)
Remarks : SEO suite.

Authority Lab

URL : https://www.authoritylabs.com/
Price : $49pm (Plus plan)
Remarks : SEO rank tracking software.


URL : https://www.accuranker.com/
Price : $129pm
Remarks : SERP ranking tracker.


URL : https://www.keyword-tools.org/en/
Price : Free
Remarks : Keyword ideas research tool.

SEO Scout

URL : https://seoscout.com/suggest
Price : Free; $49pm (Starter plan)
Remarks : Keyword research tool.


URL : https://hashtagify.me/hashtag/qatargate
Price : Free; $29pm (Personal plan)
Remarks : Okay, this is not exactly a keyword research tool but more of a hashtag research; these days, I’d treat hashtags as of equal importance to keyword research from social media perspective.


URL : https://seo.ai/
Price : $49pm (Standard plan)
Remarks : SEO with AI … cool.

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