e-Commerce Infographic 2014 – Consumer Behaviour, Social and Mobile Commerce


e-Commerce Infographic 2014

Consumer Behavior

On average, individual consumers spend more than $1,200 in online sales annually.

Up to 30% of visitors to e-commerce websites arrive there through natural search results.

Half of all local business searches are performed on mobile devices.

Marketing campaigns receive more visitor traffic between Monday and Friday. Tuesday through Thursday see the most traffic – over 15% each day – more than Monday and Friday.

Return visitors are more likely to spend more time on a website. They view 1.67 pages more than new visitors on average.

Over 25% of first-time consumers will abandon their orders when forced to create an account.

PayPal is the most popular payment method, with almost half of all U.S. specialty retailers using PayPal.

PayPal processes over $4,000 per second as of 2012.

Magento, ZenCart and VirtueMart shopping carts are used on more than 55% of e-commerce websites using third-party shopping cart platforms.

Almost 180 million American consumers will shop online by the end of 2014.

Residents of different countries have different major shopping days. Americans shop on the day after Thanksgiving – Black Friday – while Canadians and UK citizens prefer shopping on Boxing Day, the day after Christmas.

Adults aren’t the only people shopping online. Children purchase in-app items, which had led to Apple making it more difficult for kids to spend their parents’ money. Studies show that 15% of students aged 13 or older have made purchases online.

44% of online shoppers have purchased books. Only 26% of e-commerce buyers have made hotel reservations online.

Social Commerce

Users spend more time on YouTube on average – almost 4 minutes – than other social networks. Facebook claims the next largest chunk of reader time at 3:16.

Facebook offers more value than Twitter when it comes to ROI. However, most e-commerce websites have 500 fans or fewer on Facebook.

Users are more likely to purchase online from brands that they follow on social media.

Specialty retailers such as Zappos see greater sales from Twitter – $33.66 –conversions than Facebook – $2.08 –conversions, however.

Mobile Commerce

Mobile shopping is growing, and almost 2/3 of all mobile traffic comes from Apple’s iPhone and iPad. All others phones and tablets, including Android devices, make up only around 1/3 of mobile eCommerce traffic. However, Android devices are increasingly becoming more popular.

Mobile commerce accounts for almost $5 billion dollars per quarter, and sales continue to grow each quarter.

95% of tablet shoppers make purchases while at home rather than on the road.

However, tablet shopper orders total 54% more than orders on smartphones.

Tablet owners are also more likely to research products before purchasing than smartphone users – 65% to 59%.

Mobile users shop on their devices while standing in the store. More than half of all families with annual incomes greater than $200,000 have done this.

More than 70% of consumers think that the Internet offers better deals.

More e-Commerce Facts

Mobile Devices now account for 30% of all e-commerce traffic and 15% of all sales

Online shoppers are evenly split, male/female (50% each)

Last year, 44% of online shoppers were female, and 56% were male

37% of female shoppers made purchases with their smartphones.

44% of males made purchases with their smartphones.

% of mobile shoppers by age group:
18-24: 6%
25-34: 28%
35-44: 23%
45-54: 20%
55+: 25%

Social media:
Women: 35% of women recommend brands or products via social media outlets.

Female teens: 53% say that social media recommendations impact their purchasing decisions.

Males: 28% of males recommend brands or products via social media outlets

Male teens: 52% say that social media recommendations impact their purchasing decisions.

Stats: Internet shopping is more popular among 30-39 year olds (78%)

Online shoppers will buy nearly anything online, with the notable exception being clothing. Fully 32% of online shoppers say they never shop for clothing online

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