In simple words, internet marketing is basically the process of promoting anything, such as products, services or your own brand, over the internet. Advertisements, development, design, sales, etc., all come under the category of internet marketing, also known as online marketing.
Internet marketing is very important and highly important due to the fact that millions of people around the world use the World Wide Web to interact with each other from across the oceans, which makes it the most ideal market for the promotion of anything since it provides a huge platform with millions of people to serve as an audience.
The best part about using internet marketing for the promotion of your brand, product or service, is that not only does it give you a huge platform full of an audience of millions, but it is also very easy to keep track of and measure the efficiency of your campaign using cost-volume-profit analysis tools and web analytics.
It is also a much cheaper form of promotion as compared to other means of promotions, such as billboards, banners, distributing free samples etc., due to the fact that it does not require you to spend a lot of money.
However, marketing of any type, if not done correctly, can backfire. The best way to go about this would be to understand that you need to promote your product in a way that it doesn’t become an annoyance to the audience, and doesn’t get the stamp of being a spam.
Most promoters make the mistake of trying to shove their product or service, down people’s throats with annoying pop-ups and unnecessary multiple emails a day. To avoid making any mistakes while promoting and selling your brand efficiently, it is required that you learn and understand the many aspects of internet marketing.