Have you heard the expression “two heads are better than one“? There’s a lot of truth to it and it’s one of the many reason why it can be a good idea to work with a business partner. If this is something you’ve been considering, you may be interested to learn more about the various advantages working with a business partner has. Let me start by telling you that working by yourself isn’t all it’s cracked up to be.
Most traditional businesses can’t be run by one person. It takes a lot of people and capital to open a store or build a large corporation. Heck, even most doctors, lawyers, and accountants don’t go into business by themselves anymore and instead choose to open a group practice.
We are in an interesting position as online business owners and entrepreneurs. We can get a business off the ground by ourselves, simply outsourcing the occasional task here and there. Most online entrepreneurs don’t consider working with a business partner. Yet there are some definite benefits to do this. Let’s take a quick look at them.
If you’ve ever sat down and brainstormed with a fellow online marketer, you know that something interesting happens. You come up with more ideas and plans than what you could have done on your own. There’s something to be said about the synergy that happens when two people with like-minded interests and goals get together.
A business partner can also be helpful when it comes to areas that you aren’t well versed in or that you simple don’t like. For example, one of you could be in charge of creating the overall business strategy, create content, and work on things like SEO and split testing. The other could be in charge of customer service, social media, and connecting with potential JV partners or media outlets. You can each work on what you’re good at and what you enjoy, making the whole process more fun for everyone involved.
You can also move more quickly and get more done when there’s two of you working on a project. This means you’ll be able to bring your products to market more quickly and grow your overall business, mailing lists, and reach faster than if you had to do it all by yourself.
Another important advantage to having a business partner as an online marketer is gives you freedom and peace of mind. Things won’t grind to a halt if you get sick or decide to take a few weeks off. You have someone else there to pick up the slack and you’ll do the same for them.
Last but not least it’s a lot more fun. Working by yourself can get lonely at times. It’s hard to pull yourself out of a funk when things aren’t working as expected or you’re simply having a bad day. Having someone else there to talk to and cheer you up is priceless. Knowing it’s not just you who relies on the business becoming a success is also very motivating. It will make you stick it out and push a little harder when the going gets tough.
All in all, a business partnership with the right person can be a great thing that will not only help you succeed, but also make work more fun.