Stop Wasting Your Time On Tasks You’re Not Good At
Let me ask you something. When was the last time you spent an entire day working on something you didn’t know enough about? It doesn’t matter if it was setting up your wireless printer or trying to configure your autoresponder for the first time. You may have eventually figured it out, but how much time did it cost you?
What about the things you know you should be doing that you keep putting off because you don’t know how to do them? Maybe you’re not launching that membership site because you don’t know what software to choose or how to set it up. Maybe you’re not launching your first eBook because you don’t know how to create the sales page.
There are lots of different pieces and skills involved in running a successful online business. You can’t expect to be good at every single one of them. Sometimes, your best course of action is to find someone else to do it for you. This frees you up to work on more important things that you’re actually good at.
Let me give you an example. A friend of mine who’s an amazing copywriter recently spent an entire weekend trying to set up a new wireless printer. All in all, it took him about eight hours and to say it was a frustrating experience is an understatement. Instead he could have hired a tech savvy teen to set it up for $20, spent 30 minutes writing an email to his list inviting them to buy his latest product. He would have come out way ahead financially and gotten to spend quality time with his family. But he didn’t… because he stubbornly insisted on getting the printer to work himself. Does that sound familiar?
We all do this. We waste time on things we’re not good at and we don’t enjoy doing. Gay Hendricks calls it the “Zone of Incompetence” in his book the Big Leap – which I highly recommend by the way. Think back on the past few weeks and make a mental tally of the times you worked on things you’re not good at that ended up taking much longer than they should.
Don’t get me wrong, I’m not talking about learning something new that you strive to get good at. I’m talking about the things you know you have no talent for or no desire to perfect. There’s a difference and yes, you should absolutely invest time and resources into learning things that will move you along and help you reach your goals. What I want you to realize is that there is a difference and that sometimes the best course of action is to find someone else to do those tasks for you.
Don’t let them take over your precious time. Don’t let them hold you back from making progress and moving forward. Find someone to help you get stuff done and spend your own time on the tasks you excel at.
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